1. Decide upon your target audience before anything else- This approach will also help you stay focus on achieving specific goals and not allowing the scope to become too broad or watered down.
2. Have a clear business purpose for holding the event- Before you can begin planning a successful event be clear on why you are doing it in the first place. your reasons could be to; create awareness, generate leads, create brand loyalty or to simply make money.
3. Be flexible with changes in time, size, location and other details- Changes are natural and perfectly fine as long as you don't lose sight of the reason your doing all the work in the first place.
4. Know your limitations- We all know the goal is to throw a great live event. To that end we also have to be aware at what we can or cannot realistically do; be it budget or time.
5. Create smart goals- Just like building any business, great events start with a strong thoughtful and measurable strategy.
6. Develop a financing plan for your event and estimate the numbers- Know how you are going to pay for the event. Most events are sponsored through sponsorship, ticket sales and internal marketing budgets. Estimate how much money you can raise from the mentioned revenue sources. Before you book your event or sign any contracts, its a good idea to start looking for sponsors or selling advanced tickets to make sure there is enough interest in your idea to fund it.
7. Be tireless in your efforts or your event will fail- If you don't want to be alone at your event then market, market, market and then market some more.
8. Define good reasons for people to show up to your event- You need to define what your doing at the event that will bring those target attendees in the door. For a consumer product it might be a party with entertainment, product demos and freebies. For a business crowd it might be educational content or an expert speaker.
9. Make it easy for your speakers to publicize to their followers- If you have any speakers/experts attending your event encourage them publicize their attendance to their social media followers/email subscribers.
10. Have a skilled social media team cover your event- Don't forget a social media team. While not imperative for every event or industry, more and more events are focusing on harnessing the viral power of their audience. If your audience is tweeting, Facebooking and taking pictures on Instagram; you should be doing the same and will need a trained team to execute.
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