Why Your Small Business Will Fail

Written by Brandon Gaskins


    I have had my fair share of projects that I wanted to turn into a business but for some reason could not get the ball rolling. Sure I start off with some momentum that leads to sales and some light interest but then I make the mistake many aspiring business owners make and that is not thinking creatively to generate interest from a different perspective. Every customer does not show int erst in you for the same reason. Some may like your appearance, others might like your presentation while someone else may not like you at all or just a little but LOVE your product or service. Do not settle with one approach for generating leads, sure social media is a must into today's marketing world but if you want to really gain a following, nothing beats a face and voice your audience can see. Stop standing behind or inside your business and start standing in front of it. you speak for your business, it does not speak for you.

    I see small businesses come and go very often, from restaurants, clubs, clothing stores, phone stores you name it, they put up grand opening signs, fresh new paint and expect the customers to come rolling in. Soon the flyer's start coming, then the sales, next comes the,"New Management" signs. Still the sales are fickle and your barely staying afloat. Once the frustration of negative sales start rolling in, they forget all about customer service and just become the biggest" Bitch" ala Naomi Campbell. You walk into their place of business and the staff are more focused on themselves and not you the customer. Once your heart is taken out of play you will never be able to give one hundred and ten percent to your project because you can easily be thrown off course by the smallest of problems. If you have your health, your faith and the wisdom to respect all creations your a wealthy person.

    Now that I have pointed out why your small business will fail, let me give you the antidote to suffering sales; its networking. Network with other businesses in your area, possible investors, local media, seek out aspiring entrepreneurs could be a great resource for getting low cost marketing for your business. Get out and offer samples, allow the public to give a critique of your project, seek out like minded business that could benefit from having a relationship with you. The name of the game is this, If you are not willing to introduce yourself to every possible lead then you are setting yourself up for failure. If you truly believe in your product or service,then it is a must you sell yourself or partner up with a trustworthy person that can do the bulk of the gorilla marketing for you. You must tirelessly seek out ways to improve your idea and connect with the public.